Our Vision

SMBs leading on their terms—with bold strategy, powerful frameworks, and AI that actually works.

Our Story

SMB Strategy Systems was born from a simple belief: growing businesses deserve access to the same level of strategic clarity, operational rigor, and future-ready tools as the Fortune 500. With over 60 years of combined experience across health insurance, e-commerce, tech, and finance, our founders came together to close the gap.

We’ve sat in executive boardrooms, managed multi-million-dollar programs, and built scalable systems in high-stakes environments. But our passion lies in helping entrepreneurs, founders, and lean teams build smart, sustainable businesses—on their own terms.

We’re not here to deliver a binder of recommendations and disappear. We walk with you through the messy middle of growth, aligning your strategy, systems, and people to what actually moves the needle.

Simplicity over complexity. Execution over theory. Humans over

Three leaders.

Decades of fortune 500 experience.

ONE GOAL:

To give growing businesses the clarity, strategy, and systems they need to scale like the enterprise—without the corporate baggage.

Brad Marendt, Founder & CEO

Brad designs the bridge between ambition and execution. With two decades of senior leadership experience—including shaping strategy and execution for global Fortune 500 organizations—he's crafted visions, set game-changing goals, and built the systems that make them stick. He's the one you call when "strategy" has been living in a slide deck for too long. Brad brings structure to complexity, aligns stakeholders, and ensures execution moves as fast as the vision demands.

Aylin Roeben, Founder & CMO

Aylin turns big ideas into big results. She's led high-stakes transformations for Fortune 500 companies in healthcare, finance, and tech—aligning leadership, strategy, and execution so growth feels intentional, not accidental. Known for distilling complexity into clear, actionable strategies, she mobilizes teams and delivers momentum fast. Aylin believes scaling should strengthen teams, not burn them out—and she builds strategies that prove it.

Blair Marendt, Founder & COO

Blair leads with people in mind and performance in focus. Over his 15+ years in Fortune 500 healthcare operations, he's scaled teams from handfuls to dozens, delivered multi-million-dollar improvements, and built operational resilience under pressure. His strength lies in turning complex challenges into simple, sustainable solutions—building leaders along the way. Blair makes sure growth strengthens, rather than strains, the people behind the business.